Privacy policy
PRIVACY POLICY
Last updated: August 26, 2026
ANTHESIS ("ANTHESIS", "we", "us", or "our") operates www.anthesisstudio.com and the related online store, products, services, features, and communications (collectively, the "Services").
ANTHESIS is a business established in the Republic of Korea. Our online store is powered by Shopify.
This Privacy Policy explains how we collect, use, store, disclose, and otherwise process personal information when you visit our website, place an order, create an account, subscribe to communications, contact us, or otherwise interact with the Services.
By using the Services, you acknowledge that you have read and understood this Privacy Policy.
1. PERSONAL INFORMATION WE COLLECT
Depending on how you use the Services, we may collect the following categories of personal information:
Contact and identification information
• Name
• Billing address
• Shipping address
• Email address
• Telephone number
Order and transaction information
• Products viewed, purchased, returned, exchanged, or cancelled
• Order number
• Order history
• Shipping and delivery information
• Transaction amount, currency, payment method, payment status, and related transaction information
Payment information
Payments are processed by third-party payment service providers.
ANTHESIS does not intentionally store complete payment card numbers or card security codes on its own systems.
Payment providers may collect and process information necessary to authorize, process, prevent fraud in, and settle your transaction. We may receive limited payment and transaction information such as payment status, transaction reference, payment method, and amount.
Account information
Where customer accounts are available, we may process account details, preferences, settings, and account activity.
Communications
We collect information you provide when you contact us regarding orders, sizing, products, stockists, press, returns, exchanges, or other enquiries.
Marketing information
Where you choose to subscribe, we may collect your email address, marketing preferences, and information relating to your interaction with our communications.
Device and usage information
When you use our website, certain information may be collected automatically, including:
• IP address
• Browser and device type
• Operating system
• Network information
• Website activity and navigation
• Cookie identifiers and similar technologies
• Date and time of access
2. HOW WE COLLECT PERSONAL INFORMATION
We may collect personal information:
• Directly from you when you place an order, create an account, subscribe to updates, complete a form, or contact us;
• Automatically when you access or use our website, including through cookies and similar technologies;
• From Shopify and other service providers that support the operation of our store;
• From payment providers, shipping providers, fraud-prevention providers, and other parties involved in completing your transaction;
• From third parties where permitted by applicable law.
3. PURPOSES OF PROCESSING
We use personal information where necessary for the following purposes:
Orders and fulfilment
• To process and manage purchases
• To confirm payments
• To prepare, ship, and deliver orders
• To provide order and delivery notifications
• To process returns, exchanges, cancellations, and refunds
Customer service
• To respond to enquiries
• To provide sizing or product assistance
• To resolve complaints or disputes
• To provide after-sales support
Accounts
• To create and maintain customer accounts
• To authenticate users
• To remember customer preferences
Payments, security, and fraud prevention
• To facilitate secure payments
• To authenticate transactions
• To detect and prevent fraud, abuse, or unauthorized activity
• To protect our website, customers, and business
Marketing
Where permitted by law or where you have provided consent:
• To send collection announcements, product releases, pre-order information, and other promotional communications
• To understand engagement with our marketing
• To manage subscription preferences
Website operation and improvement
• To operate and maintain the Services
• To analyze website performance and usage
• To improve functionality, design, customer experience, products, and services
Legal and regulatory purposes
• To comply with applicable laws and regulatory obligations
• To maintain required business and transaction records
• To respond to valid legal requests
• To establish, exercise, or defend legal claims
4. LEGAL BASES FOR PROCESSING
Depending on your location and applicable law, we process personal information on one or more of the following bases:
• Performance of a contract with you, including processing and fulfilling your order;
• Compliance with our legal obligations;
• Our legitimate interests, where those interests are not overridden by your rights and freedoms;
• Your consent, including where consent is required for marketing or certain cookies;
• Other lawful bases permitted by applicable law.
Where we rely on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.
5. RETENTION OF PERSONAL INFORMATION
We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy or as required by applicable law.
Under applicable Korean e-commerce laws, certain records may be retained for the following periods:
• Records relating to contracts, orders, cancellations, and withdrawal of orders: 5 years
• Records relating to payment and supply of goods: 5 years
• Records relating to consumer complaints and dispute resolution: 3 years
• Records relating to advertisements and representations: 6 months
Account information may be retained for the duration of the customer relationship and then deleted or anonymized unless continued retention is required by law.
Marketing information may generally be retained until you withdraw your consent or unsubscribe, subject to legal requirements.
Where information is no longer required, we delete or anonymize it unless applicable law requires continued retention.
6. DELETION AND DESTRUCTION OF PERSONAL INFORMATION
When the purpose of processing has been completed and the applicable retention period has expired, personal information is deleted or destroyed without undue delay unless retention is required by law.
Electronic information is deleted using methods designed to prevent practical recovery or reconstruction.
Where physical documents containing personal information exist, they are securely destroyed, for example by shredding or another appropriate method.
Where information must be retained under applicable law, it will be separated or otherwise protected from unnecessary use for the applicable retention period.
7. SERVICE PROVIDERS AND PROCESSING ON OUR BEHALF
We use third-party service providers to operate the Services.
These providers may process personal information only as necessary to provide their respective services, subject to their contractual and legal obligations.
Categories of service providers may include:
Shopify
Purpose:
• Online store hosting
• Store operation and administration
• Order and customer management
• Analytics, security, and related platform functionality
Payment service providers, including Eximbay where enabled
Purpose:
• Payment authorization
• Payment processing and settlement
• Transaction authentication
• Fraud detection and prevention
• Refund processing
Shipping and logistics providers
Purpose:
• Preparing and delivering orders
• Shipment tracking
• Returns and related logistics
Email and marketing providers
Purpose:
• Delivering transactional and promotional communications
• Managing subscriptions and marketing preferences
Analytics, security, and technology providers
Purpose:
• Website operation
• Performance analysis
• Security
• Error detection
• Fraud prevention
The exact service providers used by ANTHESIS may change as our business and Services develop.
8. INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION
Because ANTHESIS uses global technology, payment, and commerce services, personal information may be processed, stored, or accessed outside the Republic of Korea and outside the country in which you reside.
Shopify
Recipient:
Shopify Commerce Singapore Pte. Ltd., Shopify affiliated entities, and Shopify subprocessors
Purpose:
Providing the Shopify commerce platform, hosting, order processing, customer management, security, technical support, analytics, infrastructure, and related services
Information transferred:
Information required to provide Shopify's services, which may include contact information, customer information, order and transaction information, account information, device information, usage information, and communications.
Countries:
Personal information may be processed in countries in which Shopify and its affiliated companies or subprocessors operate, including Singapore, Canada, Ireland, the United States, India, Japan, New Zealand, and other locations identified by Shopify in its current subprocessor information.
Timing and method:
Information may be transferred electronically on an ongoing basis when you access or use the Services or when Shopify provides services to ANTHESIS.
Retention:
For the period necessary for Shopify to provide its services and in accordance with Shopify's contractual obligations, retention policies, and applicable law.
Shopify maintains information regarding its international processing and subprocessors at its privacy and legal resources.
Payment processing
Where international payment processing is used, payment and transaction information may be transmitted to payment processors, card networks, acquiring institutions, issuing banks, fraud-prevention providers, and other financial institutions in countries necessary to authorize, authenticate, process, and settle your transaction.
The specific entities and countries involved may depend on the payment method and card used.
Where Eximbay is enabled, applicable processing and international transfer details will be handled in accordance with the payment service terms, applicable notices, and legal requirements.
If required by applicable law, additional information regarding an international transfer may be provided at checkout or through a separate notice.
You may contact us at info@anthesisstudio.com if you have questions regarding international transfers of your personal information.
9. DISCLOSURE OF PERSONAL INFORMATION
We may disclose personal information:
• To Shopify and other service providers acting on our behalf;
• To payment providers and financial institutions necessary to complete transactions;
• To shipping and logistics providers necessary to deliver orders;
• When you request or consent to a disclosure;
• Where necessary to comply with applicable law, court orders, government requests, or legal proceedings;
• Where necessary to protect our rights, customers, business, or the safety of others;
• In connection with a merger, acquisition, restructuring, financing, sale of assets, or other business transaction, subject to applicable law.
We do not sell personal information for monetary consideration.
Depending on your location and the Shopify features enabled on our store, certain data sharing for personalized advertising may be treated as a "sale", "sharing", or "targeted advertising" under applicable privacy laws. Where such rights apply, you may exercise the available privacy choices through our website or by contacting us.
10. COOKIES AND SIMILAR TECHNOLOGIES
Our website and Shopify may use cookies, pixels, local storage, and similar technologies.
These technologies may be used to:
• Keep the website functioning properly;
• Maintain shopping cart and account functionality;
• Remember preferences;
• Authenticate users;
• Provide security and fraud prevention;
• Measure website performance;
• Understand how visitors use the Services;
• Provide analytics;
• Where permitted, support advertising and marketing.
Where required by applicable law, non-essential cookies will be used based on your consent.
You may manage available cookie preferences through our cookie banner or privacy settings. You may also configure your browser to block or delete cookies, although some website functions may not operate correctly as a result.
11. MARKETING COMMUNICATIONS
If you subscribe to ANTHESIS updates, we may send you emails regarding collections, product releases, pre-orders, stockists, events, or other brand news.
You can unsubscribe at any time by selecting the unsubscribe link included in our marketing emails.
Unsubscribing from marketing does not prevent us from sending necessary transactional communications relating to orders, payments, returns, accounts, or customer service.
12. SECURITY
We take reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, loss, misuse, disclosure, alteration, or destruction.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
Please do not send sensitive payment information or other confidential information through unsecured communication channels.
13. YOUR RIGHTS
Depending on applicable law and where you reside, you may have rights regarding your personal information, including the right to:
• Request confirmation of whether we process your personal information;
• Request access to your personal information;
• Request correction of inaccurate or incomplete information;
• Request deletion of personal information;
• Request suspension or restriction of processing;
• Withdraw consent where processing is based on consent;
• Object to certain processing;
• Request portability of your personal information where applicable;
• Opt out of certain targeted advertising, sale, or sharing where applicable;
• Lodge a complaint with an appropriate data protection authority.
These rights may be subject to exceptions or limitations under applicable law.
We may need to verify your identity before completing a request.
To exercise your rights, please contact:
info@anthesisstudio.com
14. RIGHTS OF CUSTOMERS IN THE EUROPEAN ECONOMIC AREA AND UNITED KINGDOM
If you reside in the European Economic Area ("EEA") or United Kingdom ("UK"), you may have additional rights under applicable data protection law, including:
• The right of access;
• The right to rectification;
• The right to erasure;
• The right to restriction of processing;
• The right to object to processing;
• The right to data portability;
• The right to withdraw consent;
• The right to lodge a complaint with your local data protection supervisory authority.
Where personal information originating in the EEA or UK is transferred internationally, applicable transfer safeguards may include adequacy decisions, Standard Contractual Clauses, the UK International Data Transfer Addendum, Binding Corporate Rules, or another lawful transfer mechanism.
15. CHILDREN'S PRIVACY
The Services are not directed to children.
We do not knowingly collect personal information from children below the age at which they may lawfully provide such information without parental or guardian authorization under applicable law.
If you believe that a child has provided us with personal information improperly, please contact us so that we can review and, where appropriate, delete the information.
16. THIRD-PARTY WEBSITES
The Services may contain links to third-party websites or platforms.
We are not responsible for the privacy, security, accuracy, or practices of websites or services that we do not control.
We encourage you to review the privacy notices of third-party services before providing personal information to them.
17. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our practices, services, technology, legal requirements, or other operational reasons.
When we update this Privacy Policy, we will update the "Last updated" date at the top of this page and provide additional notice where required by applicable law.
18. PRIVACY OFFICER AND CONTACT INFORMATION
ANTHESIS is responsible for the processing of personal information described in this Privacy Policy.
Business name:
ANTHESIS
Representative and Privacy Officer:
Junho Go
Business Registration Number:
404-46-01378
Business address:
702, 65-16 Nangye-ro 29-gil
Jongno-gu, Seoul 03115
Republic of Korea
Email:
info@anthesisstudio.com
Telephone:
-
If you have questions regarding this Privacy Policy, our privacy practices, or wish to exercise your privacy rights, please contact us using the information above.
19. COMPLAINTS
If you have a concern about how your personal information has been handled, please contact us first at:
info@anthesisstudio.com
We will review your request and respond in accordance with applicable law.
Depending on your place of residence, you may also have the right to contact or lodge a complaint with the competent privacy or data protection authority in your jurisdiction.